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How is culture seen as ideology? The key Marxist concept with which to understand the culture control by ‘ruling ideas’ is ideology. Culture is seen to contain a ruling-class ideology that is socialized into the consciousness of the individuals living in a society. In order to define ‘ideology’ we shall look at two sociologists’ consideration of the term: The particular conception of ideology is implied when the term denotes that we are skeptical of the ideas and representations advanced by our opponent. They are regarded as more or less conscious disguises of the real nature of a situation, the true recognition of which would not be in accord with his interests (Mannheim, 1960). In this view ideology consists of ideas that are purposefully incorrect. These ideas are used by their formulators to control others. Ideology is thus deliberately created by the powerful to ensure their continuing domination through the manipulation of others by means of false ideas: By ideology I mean the mental frameworks- the languages, the concepts, categories, imagery of thought, and the systems of representation- which different classes and social groups deploy in order to make sense of, define, figure out and render intelligible the way society works…the theory of ideology helps us to analyze how a particular set of ideas comes to dominate the social thinking of a historical bloc… and maintain its dominance and leadership over society as a whole. It has especially to do with the concepts and the languages of practical thought which stabilize a particular form of power and domination (Hall, 1996) In this view, different groups (the powerful and the powerless) have their own ideologies- their own world views- and the battle between these ideologies is a struggle for power. An ideology becomes dominant throughout society, gives people a language and rules, which they use to understand the world around them. Hence ideological struggle is a struggle over the ‘correct’ way to think.