WPO - Student AGO W1 2020 (2)

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WPO Student
AGO W3/2020
OKR - Klip
https://docs.google.com/spreadsheets/d/12TUlvY_-UBXzO6_s_eHOmd95WgoMlo_ZADMOM9v9Cpg/edit#gid=1630081926
https://app.klipfolio.com/dashboard
Web
Report completo
https://docs.google.com/presentation/d/18BCY6bVwD9GV4WCQrZ93RICo0vUQjmTfhlcvEWFsAtc/edit?usp=sharing
Usage
Num. de ocorrências (2019-2020)
Realizado 2020 Meta 2020 % atingido
107,080,463 180,000,000 68.10%
+40%
+120%-83%
-73%
Usage
Num. de ocorrências por quarter (2019-2020)
Q1: Jan a Mar
Q2: Abr a Jun
Q3: Jul a Set
Q2: Out a Dez
-12%
-45%
Usage
Num. de usuários engajados(2019-2020)
Usage
volume de interação por usuário engajado (2019-2020)
* Key action = Engagement View
Next Steps
NEXT
In progress
● Novo admin - Módulo Estudante
● Quick-Win Login por e-mail
Next
● Novo Perfil - Otimizações 
Mobile
Monetização
New Customers Mobile
New Customers Web / Mobile and Share
Cancellation
Top Universities
UNIP 0.72%
UNIASSELVI 0.33%
UNINTER 0.32%
ESTÁCIO 0.24%
Aquisição
% Mobile WebApp Visits
Users who visited passeidireto.com from a mobile device
% Mobile Signups
Users who finished the signup in the app
Engajamento
% Mobile App WAU
Users who opened the app and were logged in
28%
⬆
Engagement View / WAU
MAU Mobile
Key Results Planned Executed % Previsão
KR 1 MAU (May) 790,746 474,253 60.0% 87%
KR 2
Churn Mobile 
(Last 30 days)
26.10% 545500.00% 0% --
2019 2020
Análise Uso 
App e Web
App Usage
App Usage
Web Usage
Web Usage
Análise Daily Push
Performance Daily Push
Interação com o Daily Push decai ao longo do tempo quando comparado com outras ações core
Performance Daily Push
Usuários que interajem com o Daily Push parecem ser mais propensos a retornar ao produto 
(não é possível estabelecer relação de causa e efeito) do que aqueles que realizam outras ações
Performance Daily Push
No entanto, esses usuários não parecem ser mais propensos a ver conteúdos quando retornam
Performance Daily Push
O que podemos fazer
Testar diferentes abordagens:
● Variação de texto
● Menor frequência
● Simplesmente deixar de enviar
● ...
Next Steps
Next Steps
What we will be doing in the following weeks
In progress
● Apple Sign In - Validação
● Avoid Cancellation V2
Next
● Busca 3.0 Mobile | Histórico
● Busca 3.0 Mobile | Autocomplete
● Busca 3.0 Mobile | Listing Page
Content Discovery
https://docs.google.com/presentation/d/1PsaMsuAJPJzYmguuZFvaKQu9YgagsW0mI9SO3qG1y7A/edit?usp=sharing
Usuários Ativos
WAU - Weekly Active Users
Recommendation Success Rate
Recommendation Success Rate - Home
Recommendation Success Rate - Home - Período 13/08 a 18/08
https://dashboard.localytics.com/analyze/funnels?org_id=31876#/58606?app_id=2ebc65f6dc4687f1d2adc06-7173db26-3a2a-11e5-a285-00d0fea82624&op=and&days=3&offset=3&dimensions=day,a:page&scale=false&metric=users&bucket=true
Recommendation Success Rate - Home - Período 13/08 a 18/08
https://dashboard.localytics.com/analyze/funnels?org_id=31876#/59107?app_id=2ebc65f6dc4687f1d2adc06-7173db26-3a2a-11e5-a285-00d0fea82624&op=and&days=5&offset=2&dimensions=day,a:page&scale=false&metric=users&bucket=true
Recommendation Success Rate - Home - Período 13/08 a 18/08
https://dashboard.localytics.com/analyze/funnels?org_id=31876#/55583?app_id=2ebc65f6dc4687f1d2adc06-7173db26-3a2a-11e5-a285-00d0fea82624&op=and&days=5&offset=2&dimensions=day,a:page&scale=false&metric=users&bucket=true
Engajamento Disciplina
Content View - Subject
Engajamento Q&A
Question View - Q&A
Question View - Q&A
https://dashboard.localytics.com/analyze/funnels?org_id=31876#/58054/step/3?app_id=2ebc65f6dc4687f1d2adc06-7173db26-3a2a-11e5-a285-00d0fea82624&op=and&days=55&offset=2&dimensions=week,a:page&scale=false&metric=users&bucket=tr
ue
https://dashboard.localytics.com/analyze/funnels?org_id=31876#/58054/step/3?app_id=2ebc65f6dc4687f1d2adc06-7173db26-3a2a-11e5-a285-00d0fea82624&op=and&days=55&offset=2&dimensions=week,a:page&scale=false&metric=users&bucket=true
https://dashboard.localytics.com/analyze/funnels?org_id=31876#/58054/step/3?app_id=2ebc65f6dc4687f1d2adc06-7173db26-3a2a-11e5-a285-00d0fea82624&op=and&days=55&offset=2&dimensions=week,a:page&scale=false&metric=users&bucket=true
CTR Search
Sucesso da Busca - Content View
https://us-east-2.quicksight.aws.amazon.com/sn/dashboards/e91011b1-14b8-4eac-b742-b20df6a9428b
Sucesso da Busca - Content View
https://us-east-2.quicksight.aws.amazon.com/sn/dashboards/e91011b1-14b8-4eac-b742-b20df6a9428b
Sucesso da Busca - Content View
Sucesso da Busca - Content View
Sucesso da Busca - Content View
Sucesso da Busca - Content View
Sucesso da Busca - Content View
Próximos Passos
Next step
⭐ Iterating + Ramping Up - Busca 3.0
⭐ Q&A Makeover
✓ Qualidade & Encontrabilidade de Imagens
✓ Performance e Monitoramento
The End