BRIEFING

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BRIEFING 
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PROBLEMA A SER RESOLVIDO
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SOBRE O CONTRATANTE (EDITORA)
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SOBRE O LIVRO: ESTRUTURA EDITORIAL, CARACTERÍSTICAS TEXTUAIS, ETC.
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OBJETIVOS
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PRNCIPAL DIFERENCIAL A SER EXPLORADO
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PÍBLICO ALVO (QUEM COMPRA/QUEM CONSOME)
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CONCORRÊNCIA DIRETA E INDIRETA
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INSTRUÇÕES ESPECÍFICAS
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RESTRIÇÕES:
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TIPO DE APRESENTAÇÃO
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OBSERVAÇÕES
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CRONOGRAMA DE TRABALHO (USAR O PLANO DE AULA)
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QUEM APROVA
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